Register Domain Names - Web Hosting Registration Services

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.

Your coach is number one on Google and 35 other search engines with the key words, "book coaching." While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my visitor to the book's sales letter. My sales letter lacked enough benefit-driven headlines and benefits to convince people to buy.

Ways to Reach your Web Site Sales Dream

Test your web site headlines and web home page content to be sure your sales message is strong.

Through email, send a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.

Say, Dear friends and Associates, "I need your brain." My Web site is not selling this product or service (name it) well. Let me know what phrases or benefits convince you to take out your credit card and buy my product? Will you rate each of these parts?

1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further at other site parts or buy your product or service. To make things simple ask them to vote from 1-5 so you can see how to change it.

2) The "who" I am. Include several blurbs on your purpose or bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you; it is about your potential customers. Make sure your bio is short enough (one paragraph) to make room for what counts--benefits?

3) Benefits and features. Know that you need to answer the question by your visitor, "What's in it for me?"

From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service such as more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product. Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."

In your survey, ask your people which phrases work? Which ones convince you to order or buy?

Give people a finish line so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with hyperlinks to your email to make it easy.

Bring those visitors back for more, applauding you and saying BRAVO! This 24/7 marketing team will create a buzz about your great site, and send you many more visitors through word of mouth.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.

MORE ARTICLES:

Website Domain Name Registration Services from Access IT Solutions
Before you start building a website, choosing the right domain name is an important thing to do. Website domain name registration is necessary to have a website. The names are important because they enable clients or potential customers to know about your business or organization.

How to Select a Domain Name and a Web Host
The domain name for a web site should be relevant to your business and easy to remember With several thousands of domain names being sold each day, it can be a challenge to find the appropriate domain name for your company

Domain name registration is the first step to build a website
In the era of internet, while even the smallest of the business entities thrives for an online presence, it is necessary to understand the starting steps of the process. The online presence of your business is marked by the website that you have and the domain name is the name and address of that website.

Cheap Domain Names, Hosting & Registration is Easy to Find Now Days
So you have a dream for a web site, an exciting idea or something you want to accomplish on the web Well in order to get started on the exciting Internet you must first find a domain name and hosting provider

Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.

The Steps Of Web Hosting Domain Registration
For the many millions of people who have decided to keep pace with the growing popularity of the Internet by launching their own website, they are faced with a variety of decisions necessary to make the most of their online presence. After deciding the nature and content of your website you must then tackle the decisions associated with web hosting domain registration.

Start Your Home Base Business With A Domain Name And Web Hosting
So you want to start an internet business where you can work at home and make tons of money The first part is easy to do

Internet Domain Registration - Establishing and Transferring Your Domain Name
If you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere.

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

New Review Website for Web Hosting Services Web-Hosting-Info.com Launched
Known for websites such as FaxCompare.com, PBXCompare.com and Email-Marketing-Options.com, Zilker Ventures launches its newest comparison and review website for web hosting services, Web-Hosting-Info.com.

Domain Name and Web Hosting Hell
Does GoDaddy really suck?I am in the process of registering more and more domain names so it seems natural to look for the best pricing deal.Registering multiple domain names can add up quickly, especially if you register both the NoDashVersion.

Domain Names and Web Hosting
Experienced webmasters know the value of a good and "sticky" domain name. Ever since Google started ranking higher and giving more weight to web sites which use relevant keywords in the domain name. A clear example can be seen after running a quick search using the term "SEO".

The 'Website' CHECKLIST : Domains, Hosting, Web Design
This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting (Web space) & Web DesignThere are numerous company offering these services.

Cheap Internet Hosting, Business Web Hosting - Choosing The Right Web Host Package
With literally hundreds of web hosting providers competing for your business, it may be confusing to find the one that's right for your web site. A few key considerations can help you narrow down your choices to the most affordable and best options to meet your personal, professional or business web page needs.