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Consumers Search Real Estate Longer On Realtor.com and Move Network in May
(PRWEB) June 27, 2008 -- Minutes spent per unique user in May 2008 grew by 6 percent on REALTOR.com and by 3 percent on the Move Network as compared to May 2007. This was the fifth consecutive month of positive growth in user stickiness (engagement) as consumers remain on the sites longer researching the freshest and most comprehensive real estate data. When compared to all other real estate web sites, comScore(1) also reports consumers spent 141 percent more time on Realtor.com, for a total of 170 percent more time on the Move Network this past May.
"The fact that consumers consistently turn to Realtor.com and the Move Network for their real estate needs confirms we're making swift progress towards the achievement of our strategic goals for 2008," said Lorna Borenstein, president of Move, Inc. 'We're pleased consumers continue to choose the Move Network over our competitors and are spending more time on our network. These latest results confirm the information and connections we're delivering are what consumers want and need from the category leader. That's wonderful news for our investors and advertisers.'
During the first quarter of 2008, the Move Network attracted twice as many users as any other site in the real estate category and consumers spent eight times more minutes on the Move Network than with any other competitor. Consumer traffic grew by 15 percent during the period and 9.8 million unique users visited the Move Network each month on average. Also, based on second quarter 2008 comScore data, consumer searches continue to increase on the network, with the Move Network capturing 92 percent more unique users that spend 129 percent more time on the category leader's sites than the next closest competitors.
(1) custom calculations, comScore Media Metrics, May 2008
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