Register Domain Names - Web Hosting Registration Services

Sitemasher Launches Comic Strip to Illustrate Website Pains

Vancouver, BC (PRWEB) June 25, 2008 --- Sitemasher (http://www.sitemasher.com/) takes a novel approach in debunking the myth that building and managing websites has to be painful by spoofing traditional methods in its comic strip "Web of Pain," officially launched this week.

Meet Sam, Ned, Vinny and Zoe, four characters who are in constant conflict trying to get websites built, running, and updated ? yesterday! ... replicating an all-too-common scenario that plays itself out in companies worldwide on a regular basis.

When he began formulating the idea for the Vancouver start-up company, Phil Calvin, chief technical officer, decided that implementing and owning a website shouldn't have to be so hard, and he set out to solve that dilemma with the Sitemasher product.

The comic strip is a way of addressing common frustrations website designers, developers, and owners experience as they spend days, weeks, months, and in some cases years building and maintaining websites. The characters of "Web of Pain" embody the day-to-day obstacles that occur when building and managing websites.

"Through our 'Web of Pain' characters, we try to convey the pain of all the individuals involved in the website lifecycle?.from the website builder struggling to produce better websites faster and less expensively to website owners trying get the most of their IT investment," said Ron Moravek, chief executive officer.

Sitemasher will be updated with new comic strips biweekly with the intent of not only giving people a chuckle when they identify with the four stereotypical characters, but also driving potential customers to Sitemasher's website to try the pre-release version of Sitemasher or simply sign up to receive future comic strips.

Asked why Sitemasher went with a subtle marketing approach versus a more traditional style, Nicole Denil, vice president of Sales and Marketing commented, "We wanted to make solving website pain pertinent yet fun. Most people can relate to the pain around building or owning websites, so we wanted to make those pains come to life through our characters."

This subtle marketing method has caught on. Microsoft and IBM have taken similar approaches, with their focus less on technology and more on the people who use the products. "With the landscape changing on how people engage in technology, more decision-making power lies in the hands of the people who actually use the software," Denil said. "Not only does our cast of characters act in the strip, but they are now part of the Sitemasher crew ? we consult with their personas even while we build our product."

The comic feed has different ways for the user to subscribe; via an RSS feed, a comic widget that is embeddable into multiple platforms such as MySpace, Blogger, TypePad, WordPress, iGoogle, LiveJournal, Tagged, Multiply, Freewebs, Netvibes or a widget available via Facebook's application directory.

Sitemasher is asking readers to submit real-life web pain stories that could be used for future episodes and they can win prizes.

To view or sign up to receive the "Web of Pain" comic, visit www.sitemasher.com/comic/ (http://www.sitemasher.com/comic).

The comic strip launch closely follows Sitemasher being chosen by Microsoft for its Blue Sky Innovation (http://www.sitemasher.com/smblog/labels/Microsoft.html), which recognizes leading innovation developed on a Microsoft-based platform. Sitemasher was elected from more than 100 submissions by independent software vendors (ISV) across the country, recognized for its unique SaaS-based delivery model, broad market appeal and its integrated web offering. ISVs were judged on the unique use of technology, the real-life challenge they are solving and the market potential.

About Sitemasher

Established in 2007, Sitemasher is a SaaS-based platform for building, managing, and optimizing sophisticated websites. Phil Calvin, chief technical officer, began developing Sitemasher in 2005. He was intent on transcending traditional website building platforms and Web content management system (CMS) solutions (http://www.sitemasher.com/manage) by providing an integrated, search-engine friendly platform to address the entire website lifecycle. Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Nicole Denil joined Sitemasher from Microsoft Corporation. Eric Carlson became the sole venture capitalist and partner in December.

###

MORE ARTICLES:

Web Design: Appealing To The Hunter
On an early fall morning a hunter quietly makes his way through the vegetation as he follows the trail of deer. He recognizes the signs and knows that if he is quiet enough he may see one of the elegant beasts. He passed some fine specimen of sagebrush along the way and even a few particularly nice cedar trees, but his mind was on his prey not the particular varieties of flora he encountered.

Oakley Second Quarter Net Sales Increase 29 Percent to $263 Million
Oakley, Inc. (NYSE:OO) today announced financial results for its second quarter ended June 30, 2007. Oakley generated second quarter net sales of $263.2 million, an increase of 29.3 percent from $203.6 million in the same period of 2006. Net income for the second quarter totaled $21.5 million, or $0.31 per diluted share, which includes an approximate $0.03 per diluted share impact of transaction costs related to the company's previously announced merger agreement with Luxottica Group S.p.A. (NYSE: LUX; MTA: LUX). Net income for the second quarter of 2006 was $17.9 million, or $0.26 per diluted share.

Full-Service Internet Marketing Agency Pepperjam to Attend, Exhibit, and Sponsor Official Party at Ad-Tech, New York City
Pepperjam, an industry leading full-service online marketing agency recently recognized by Inc. Magazine for a second consecutive year as one of the fastest growing privately held companies in the United States, announced today that Pepperjam will attend, exhibit, and co-sponsor the official Monday night party during Ad-Tech, New York. The "Money Makers Party" will be held at the famous PACHA nightclub and will include several special celebrity guests, including Rob Base - who will sing "It Takes Two" and "Joy and Pain."

Article Submission - How You Can Dramatically Increase Your Website Popularity
Whether you are a Webmaster or an Internet marketer, your main concern should be how to increase your link popularity. The more popular your link is the more traffic you?ll draw. There are several available methods on the market that allow you to drive targeted traffic. Pay-per-click (PPC) seems to be the most popular. The other popular methods are list building and email marketing, search engine optimization also known as SEO, and article marketing.

Chipleader Overhauls Website to Enhance Online Poker Affiliate Experience
The new and enhanced poker affiliate site Chipleader.com comes with new features including streaming videos, bad beat jackpot live feeds and more.

Trial Solutions Expands Litigation Support Ecosystem? with Formal Launch of Trial Support Services Practice
Industry leader in single source litigation services, technology and consulting to offer comprehensive trial support services and consulting nationwide

Web Design UK 5 Essential Elements
When thinking about creating a website and planning the web design, attention should be paid to each minute detail of your web design to make sure it performs optimally As well as keeping file sizes down, there are a several things that you should consider to ensure that it serves its purpose in the greatest way possible

Learning Internet Marketing the Hard Way
Ok, so after reading many articles on internet marketing I decided to take the plunge and started my own website, and decided that url should be something that by itself would bring the shoppers to the website in droves.The url chosen was www.

Anonymous Proxy and Anonymous Surfing, Two Methods to Protect your Internet Privacy
PrivacyView Software announces the release of its Anonymous Proxy Server, Private Proxy. With the release of Private Proxy, users get the best of both worlds from PrivacyView Software, an anonymous proxy that protects their IP address and Internet communication's along with an anonymous surfing tool that enables them to keep all local browser traces and personal files safe and secure from others who have access to their computer.

Web 2.0 Encourages a Trend Toward Internet Appliances, Says Industry Expert
Enterprises have concerns about SaaS (Software as a Service) solutions, but desire the elegance and simplicity of Web 2.0. The answer for many is an Internet Appliance, according to industry expert Philip Callender of Phinza Pte Ltd.

Leading Website Testing and Targeting Provider SiteSpect Seeing Strong Growth in the First Half of 2008 : As marketing budgets shift from offline to
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced extremely strong customer growth and market traction in the first half of 2008. The company has recently signed up numerous marquee customers including:

Scientology-Victims-Testimonies.com Website Goes Online
Scientology-Victims-Testimonies.com website announces its launch. The website is dedicated to bring and present video testimonies of the Scientology cult victims.

Geosoft Inc Signs Agreement for Integrating PDF3D by Visual Technology Services within its Exploration and Geoscience Software and Solutions
Geosoft™ Adopts PDF3D® from Visual Technology Services to improve the ability for its users to publish 3D representations of data to Adobe® PDF Reader.

Nicholasville4rent.com is Soon to go Live in Nicholasville, Ky Featuring the Only Online Website Search for Rental Property in Nicholasville
An easy online site to help movers in the community find rently property and other items they need when they move.