Register Domain Names - Web Hosting Registration Services

5 Things More Important to Internet Buyers Than WHAT You Sell - II

Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.

Yet, the typical sales-oriented Web site urges the visitor to jump to commitment right away. Pushing for them to "BUY NOW!" is not only premature, but a misapplication of the fact that visitors are in a hurry. Developing a relationship can't be rushed or skipped--not if you intend to lead them to the alter (sale). Buyers want and need to proceed at their own pace.

Each request you make of a visitor "call, read, subscribe or buy" requires a higher level of commitment. So back off the hard sell, and instead weave the steps into a sensuous dance that respects them and invites a lasting relationship. It's possible, if you follow these five points that buyers care about.

1. How well they're treated The mood of the site should be welcoming, geared to assist the customer finding what they're looking for. Trust grows as you minimize their sense of risk. And make no mistake; the buyer's risks are greater online. Recognize them and reduce them as much as possible. They've been conned, burned, or faced non-delivery of purchases--not to mention abuse of their credit cards or privacy information.

The Internet works because people feel anonymous. People are understandably leery about revealing personal information. So every aspect of the site needs to say, "Youre safe here" along with, "look at all the interesting things we have to show you." One fast move and that skittish deer will bolt.

Web commerce has several inherent disadvantages--shipping charges, delays until products arrive, lack of hands-on assessment, etc. When buyers encounter other disadvantages as well, whether it's unacceptable policies, or added costs, they treat them as a deal breaker--even if it's just a little bit more.

2. How efficiently the buying process went Assuming your site sells a tangible product, the buyer has to be able to assess its looks, materials, uses, and value without being able to touch it. This can be accomplished much better with some products than others by use of photographs and descriptive copy. But a buyer still takes a chance as to color, size, quality, and suitability. Sales sites need to know their customers' concerns so well that they anticipate what they need to know.

Design the site for ease of scanning and logical organization that presents information so it will guide and inform.

3. How much aggravation they had to endure Here's where poor navigation or slow download times cost you sales. (Navigation problems are a main reason why site visitors leave.) They won't stay at a site where they can't easily find the answers they want. And if they have to wait too long for pages to load, forget it. Internet users are extremely time sensitive. The high percentage of abandoned shopping carts (as much as a quarter) proves that the payment process can defeat all efforts to motivate the buyer. These are "almost" sales, where sloppiness got in the way.

Getting through some payment procedures confounds even experienced surfers. How many payment options do you provide--anywhere from PayPal to fax your order? Credit cards are convenient, but not always the purchaser's preferred choice. How intrusive are the questions (yes, we know about fraud avoidance)? When the goal is building trust (in both directions), how many "we don't trust you" signals does your site send?

4. How many mind games were played on them The primary products sold on most web sites are hype and high pressure. Unfortunately, that's not what buyers are looking to buy, and why conversion rates online is so abysmally low. The quality of typical sales copy is aggressive, designed more to trick than inform. It seems like the sales letters were drafted from the same manual.

Aggressive tactics are so widespread that effective, customer-friendly copy can actually stand out. So get rid of the "gotchas." Customers dread them, and then relax once they don't find them. Mind games don't end after the sales complete. Be alert for delivery, security, and privacy lapses that could creep up after the sale.

5. How well the business has its act together overall Behind the computer screen are untold elements--efficient links, quick loading, glitch-free credit card processing, the respect for the visitor's time, etc., that reveal the company's priorities. Unless all the parts work with a consistent goal and degree of care the buyer experiences whiplash. Sour notes (small potatoes signals) are trivial in themselves, but break the momentum toward purchasing. They're easily eliminated--once you know to look for them.

Give yourself extra points for post-sale follow up. Here's where Internet sellers can shine because of autoresponders and customer-oriented e-mail. Don't just use such tools for making the sale. Use them to build relationships and added value after you get their money.

Dance Your Way to Profits Courtship is necessary to develop a lasting relationship. The pace of the dance should reflect the give-and-take necessary to build trust. Don't sell the buyer, court him with a well-paced dance.

For More Free Resources visit www.greatindustrialguide.com

MORE ARTICLES:

How to Select a Domain Name and a Web Host
The domain name for a web site should be relevant to your business and easy to remember With several thousands of domain names being sold each day, it can be a challenge to find the appropriate domain name for your company

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

Website Domain Name Registration Services from Access IT Solutions
Before you start building a website, choosing the right domain name is an important thing to do. Website domain name registration is necessary to have a website. The names are important because they enable clients or potential customers to know about your business or organization.

.ME Registers 50,000 New Domain Names in Open Registration
The .ME Registry officially opened for live, real-time registrations July 17, 2008 and was met with huge international demand. More than 50,000 new me domain names were registered in the first two days.

Web Hosting And Domain Registration Basics
Web Hosting

Cheap Internet Hosting, Business Web Hosting - Choosing The Right Web Host Package
With literally hundreds of web hosting providers competing for your business, it may be confusing to find the one that's right for your web site. A few key considerations can help you narrow down your choices to the most affordable and best options to meet your personal, professional or business web page needs.

Internet Domain Registration - Establishing and Transferring Your Domain Name
If you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere.

Domain Name and Web Hosting Hell
Does GoDaddy really suck?I am in the process of registering more and more domain names so it seems natural to look for the best pricing deal.Registering multiple domain names can add up quickly, especially if you register both the NoDashVersion.

Free Domain Name & Cheap Web Hosting Review
Free realm names and cheap mesh hosting plans are all since the web! In fact, slick are thousands and thousands of lattice hosting providers, universe wide, that advance unrecompensed crown names & cheap web hosting.

New Review Website for Web Hosting Services Web-Hosting-Info.com Launched
Known for websites such as FaxCompare.com, PBXCompare.com and Email-Marketing-Options.com, Zilker Ventures launches its newest comparison and review website for web hosting services, Web-Hosting-Info.com.

Domain Names and Web Hosting
Experienced webmasters know the value of a good and "sticky" domain name. Ever since Google started ranking higher and giving more weight to web sites which use relevant keywords in the domain name. A clear example can be seen after running a quick search using the term "SEO".

The 'Website' CHECKLIST : Domains, Hosting, Web Design
This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting (Web space) & Web DesignThere are numerous company offering these services.

Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.

The dos and don'ts of web hosting and domain names
When you make the decision to start a website for your business, it is a big step. Going from the world of offline business where clients are limited to geographical locations to online where the entire world is a potential client can be overwhelming.